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Newsletter/ November 30, 2000 No. 70

Brand value of Samsung is top.

Recently, IPS evaluated the brand value of twenty domestic large corporations, banking facilities and public enterprises in response to MOCIE(Ministry of Commerce Industry & Energy)'s request.
According to its' evaluation, the brand value of Samsung is the top at 11,947 billion won, followed by LG at 5,221 billion won.
SK, Hyundai, Lotte, Korean Telecom, Korean Air, Kookmin Bank and the like took the 3rd through 8th place as 1 to 4 trillion won, and subsequently Hyosung and Hanwha ranked 9th and 10th, respectively.
As for the brand value of individual enterprises, Samsung electronic corporation ranked at the top at 5,839 billion won, along with SK & Co., Ltd., Korean Air, Korean Telecom, Hyundai Automobile while Samsung Capital, SK Telecom, Kookmin Bank, LG Electronic corporation, Lotte Shopping and the like were evaluated at 1 trillion or more won.
Further, as for the design value of enterprise symbol, LG with an image of Hawhoital(Korean mask) was top at 570,600 million won, and Korean Air with an image of the national flag of Korea followed LG at 394,500 million won.
When evaluating the value of brand classified by industry, in the electric and electronic field, Samsung Electronic Corporation was the top, and LG Electronic Corp.
and Hyundai Electronic Corp. took the 2nd and 3rd place, respectively.

Patent applications related to internet TV are reducing.

Patent applications related to internet TV have reduced since 1997, but in spite of recent activation of the domestic internet TV market.
According to KIPO's report, domestic patent applications related to internet TV increased rapidly from 18 cases in 1996 to 104 cases in 1997.
But, they reduced to 19 cases in 1998 and 13 cases in 1999.
With respect to the internet TV, Daewoo electronic corporation filed 80 cases representing 56.2% of the total applications until last year; LG electronic corporation with 28 cases(18.4%) and Samsung electronic corporation with 26 cases(17.1%) .
As described, applications related to internet TV have been led by three domestic electronic corporations, but they have reduced after the monetary crisis called "IMF Crisis".
However, from the end of last year, Hanbyul Internet, Click TV, Korean Web TV, etc.
carried out internet TV service positively, and Internet TV Networks, Home TV Internet, etc.
developed set top box including new functions and they are competing fiercely.

On line service for the payment of patent fees was started.

KIPO started an on line service and developed an on line payment system under which is possible to pay patent fees through the internet.
The system allows users to pay patent fees without going to the bank directly after electronic applications.
The method for using this service is as follows: first, users moves to a payment portion on the internet after electronic application.
Next they choose contents of the application which they must pay for after searching unpaid details, and carry out an account transfer.
According to KIPO, this service first applies to patent attorneys having many electronic applications.
However, from next month, it will apply to all applicants and banking facilities will also be extended.

International goods classification was amended largely.

Name of new goods and service related to information communication such as computer were decided by international standard name.
KIPO announced that WIPO amended international goods and service classifi
 
 
 
 
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